Project with a client for Marangoni.
Milan, May 2018.
Coffee is the ultimate symbol for alchemical change. The magical plants used in this Milan Coffee Shop are grown in Africa, then they are roasted in Italy only to be enjoyed by caffeine-aficionados from all over the Globe. Thus, we decided to use the concept of change as the main motif for this design.
We played with the idea of suggesting change by employing subtle illusions like lightning and the textures of various materials. Thus, we did not rely on physical change, but used these effects in order to hint at the concept of transformation from one characteristic into another. In short, we strived to encapsulate the feeling evoked by metamorphic transformation.