Miu Miu Headquarter
Before It's Gone
Degree Project for Marangoni.
Milan, June 2018.
This project is my proposal for a high fashion runway. It is supposed to be built inside Cinema Arti Theater in Milan. This structure is an abandoned theater originally built in the 1930s. I drew inspiration from the elegance and glamour of the World of Performing Arts in this decade. The world of entertainment was the main device I used to let viewers be enthralled by this space and my design.
I also drew inspiration from the Italian high fashion brand Miu Miu. I imagined that this multi-purpose space would be used to display products, hold fashion shows, present keynote speeches, and even host corporate parties.
I did my best to evoke a pompous and exclusive atmosphere. I thought that my design should be loyal to the structure's original purpose: a theatre where the audience lives magical experiences. Miu Miu is also known for blurring the lines between past and present, reality and imagination, safety and vanguard, and my design is aligned with this aesthetic.
Class of 2018
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